Newspage is a company that offers mobilty solutions for retail, distribution management, sales force automation, merchandising etc. The Name of the brand itself was the biggest barrier as it was a name that stuck from when they were into a different line of business.
I decided to use the idea of the barcode and use it in a form that symbolises freedom
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/74ccfd27718b1e699012e3d0_rw_1920.jpg?h=c4563e2b0f993ca98751bea601b45ea4)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/44d9ec9e88fa43f77d250719_rw_1920.jpg?h=b6bc8fa6e1dd5b7b6a90c7c9556467bf)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/0178732db329569ab72c6583_rw_1920.jpg?h=cdd108de09b7b277d678814417129954)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/843031978573be557452bff8_rw_1920.jpg?h=325ced995688a6dbb559105ff24a345c)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/f0acaae35fc65e357eb4c104_rw_1920.jpg?h=8cea044626da7ee21aa95b324e608f45)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/645204ca14557c03e084b352_rw_1920.jpg?h=1f7e1b66581bf27e1b901e11f82382df)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/162c49d932fb19a7fb6be04e_rw_1920.jpg?h=cdf91740ec232a242fbb8e28e479d125)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/f56e76635bd7a2f0bf965658_rw_1920.jpg?h=4848d1e6eb83d2a9327e43013d1abd03)
This Idea was very well recieved, but the client has reservations against the use images of animals or birds as part of the logo
So i decided to use the initial barrier as the brief and designed the logo around the name of the company itself
So i decided to use the initial barrier as the brief and designed the logo around the name of the company itself
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/caa33f46f5c6b54891f1d3d2_rw_1200.jpg?h=657dd08b73d6eba0d7482aa63d4e30e6)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/5cf454881d99cfd32dae5de0_rw_1200.jpg?h=739d6b26e9fe69f2e225201851fca825)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/588a0877bc401e3aaaa96242_rw_1200.jpg?h=3b9194e87b237ff43c5b4b6629261ea1)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/e898030447b738c9f2dc0f94_rw_1200.jpg?h=c131a58d878a78f30a65c18bd71bbf76)
![](https://cdn.myportfolio.com/2cf832aafa34a18e9b9c39bb7411e036/8aff41f2e30dd50c79140b74_rw_1200.jpg?h=194b61c690c44e2c749320aca3c108fc)