Newspage is a company that offers mobilty solutions for retail, distribution management, sales force automation, merchandising etc. The Name of the brand itself was the biggest barrier as it was a name that stuck from when they were into a different line of business.
I decided to use the idea of the barcode and use it in a form that symbolises freedom
This Idea was very well recieved, but the client has reservations against the use images of animals or birds as part of the logo
So i decided to use the initial barrier as the brief and designed the logo around the name of the company itself
So i decided to use the initial barrier as the brief and designed the logo around the name of the company itself
